Akademiks and academics

Sociological Images comes through again with a post on Akademics clothing. Gwen writes:

Contrary to what you might think, it’s not part of a campaign to promote literacy or libraries. It’s an ad for Akademiks clothing (a clothing label aimed at the hip-hop community).

As the earlier t-shirt featuring Einstein suggested, apparently even academic study has become an icon of itself.

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Quasi-relatedly, I recently saw a sign outside a clothing store on Telegraph:

"Affliction sold here!"

I thought, "No thanks; I get that free with my dissertation."