Contrary to what you might think, it’s not part of a campaign to promote literacy or libraries. It’s an ad for Akademiks clothing (a clothing label aimed at the hip-hop community).As the earlier t-shirt featuring Einstein suggested, apparently even academic study has become an icon of itself.
* * * * *
Quasi-relatedly, I recently saw a sign outside a clothing store on Telegraph:
"Affliction sold here!"
I thought, "No thanks; I get that free with my dissertation."