What does this mean, that we are the gold farmers? It means that in the age of postfordist capitalism it is impossible to differentiate cleanly between play and work. It is impossible to differentiate cleanly between nonproductive leisure activity existing within the sphere of play and productive activity existing within the sphere of the workplace. This should be understood in both a general and a specific sense. [...P]ostfordism is a mode of production that makes life itself the site of valorization: that is to say, it turns seemingly normal human behavior into monetizable labor. [...] I dispute the ideological mystification that says: we are the free while the Chinese children are in chains, our computers are a life-line and their computers are a curse. (120-1)
—Alexander R. Galloway, "Does the Whatever Speak?," in Race after the Internet, ed. Lisa Nakamura and Peter A. Chow-White (New York: Routledge, 2012)
Saturday, February 11, 2012
Labels:
gamification,
immaterial labor,
internets,
new media/old media,
race
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