Wednesday, August 27, 2008

I went to Emeryville.

Some frightful things were happening with my ancient but trusty laptop, so I schlepped down to Emeryville today to get it checked out.

Not to worry: it was just a problem with the battery. I am posting using the ancient but trusty laptop itself, at this very moment.

Far more terrifying were the myriad ads and signage around the Bay Street shopping center, where the Apple store is located. One ad that I saw made me turn around in horror, walk in the opposite direction, and promptly repress the memory. I truly do not remember what it was, merely that it was horrible.

I saw a large ad in a Victoria's Secret window advertising some article of clothing or other that was supposed to make you an "irresistible object of desire." My brain almost exploded at that crystalline instantiation of how sexualized femininity is marketed. Irresistible, yet an object. Indeed, irresistible because an object: "Ladies, the best way for you to be powerful is to be powerless. Just keep still and nobody will be able to resist the demands that you are not making." It's like they're parodying themselves.

Additionally, most days the "Inappropriate Co-optation of a Virginia Woolf Quotation" award goes to a mediocre book shop down the street from me, whose proprietors seem to be going about under the impression that Mrs. Dalloway is about flowers instead of being about trying not to kill yourself.

But today we have a different winner. Who posted "One cannot think well, love well, sleep well, if one has not dined well" on the wall, out of context?

Why, the Pottery Barn, of course.

I mean, doesn't the Pottery Barn totally remind you of women's unequal access to education in the 1920s?

I should never leave my house without my camera.

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